Wearing every hat? Get a sidekick.
You need experts but can't afford full time. I got you! Free matchmaking with fractional operators across marketing, sales, ops and finance. You just pay their normal rate.
Matchmaking fee
Or we keep looking
Need a sidekick?
What they own ▸
- ✔️ Buyer meetings and line reviews
- ✔️ Brokers and distributors
- ✔️ Promo calendar and trade spend
- ✔️ Velocity reporting
What they own ▸
- ✔️ Co-man and 3PL
- ✔️ Forecasting and inventory
- ✔️ Production schedule
- ✔️ COGS and freight
What they own ▸
- ✔️ Brand positioning
- ✔️ Marketing plan and budget
- ✔️ Retail and trade marketing
- ✔️ Leads DTC, social and agency partners
What they own ▸
- ✔️ Shopify, Amazon and TikTok Shop
- ✔️ Paid social and creative testing
- ✔️ Email and SMS
- ✔️ Monthly revenue targets
What they own ▸
- ✔️ Content calendar
- ✔️ Creator and influencer program
- ✔️ Community
- ✔️ Reporting on what drives sales
What they own ▸
- ✔️ Channel plan
- ✔️ Broadline and specialty distributors
- ✔️ Operator accounts
- ✔️ Tastings and shows
What they own ▸
- ✔️ Monthly close
- ✔️ Cash and margin
- ✔️ Budget and forecast
- ✔️ Raise model and investor reporting
I've got a sidekick for that. ✨
After years of building a CPG brand, I've hired and worked with amazing fractional operators. That network is now yours.
Find your SidekickWhy Sidekick?
Hi, I'm Matt Feldman 👋
I ran Moku for seven years and got it into about 2,000 retail doors, including the Whole Foods incubator program.
The thing I needed most was senior people who could jump in and run a piece of the business, without a full-time salary I couldn't afford.
Now I connect brands with those operators, and I stay close to make sure it works.
Matt
Brands I've sidekicked
Seven kinds of sidekicks
Every match starts with a clear-cut goal. I've done each of these jobs myself, so I know exactly what's needed here and what great looks like when it shows up. Each one runs their whole area like a full-time hire, part-time.
Fractional Head of Retail Sales
Retail accounts, buyers, brokers and distributors.
Fractional COO
Co-man, 3PL, inventory and COGS.
Fractional CMO
Brand and marketing strategy across retail, DTC and social.
Fractional Head of DTC Growth
Shopify, Amazon and TikTok Shop, run to hit the online number.
Fractional Head of Social
Content, creators and community.
Fractional Head of Foodservice Sales
The whole foodservice channel, built and run.
Fractional CFO
Books, cash, margins and the raise model.
How it works
Step 1
Intro call
30 minutes on your brand and the gap you need filled.
Step 2
Your match
We hand-pick a vetted operator for your stage and goals.
Step 3
Game plan + kickoff
We build a 90-day game plan together. I onboard and project-manage the first month, with a monthly check-in after.
No good fit? We say so and keep looking. We never force a match.
No middleman markup
You pay their normal rate. My matching and project management cost you nothing, because partners pay me a referral fee for the first year. That keeps my only incentive the right fit.
Who it's for
Food, beverage and wellness brands at any size, from first big retail launch to $50M+, that need a senior operator to own an area without adding a full-time salary.
Find your Sidekick
Tell me about your brand and I'll reach out.
FAQ
Is it really free for brands?+
My part is. You pay their normal rate, and I never add a markup or charge you a fee.
How do you vet sidekicks?+
Many are operators I've worked with directly. Everyone else gets a real conversation, references and a look at their past CPG work. I've done each of these jobs, so I know what great looks like.
Do you stay involved after the intro?+
Absolutely. I onboard you and your sidekick myself, then project-manage the first month so the match gets off to a strong start. After that I keep a second set of eyes on things.
What if the fit isn't right?+
Tell me. I'll find you someone better, no awkwardness and no extra cost.
What stage brands do you work with?+
Pre-launch through scaling and raising. If you're making a consumer product and need help, let's chat.
Only food & beverage?+
Food & beverage is my home turf. If you're building another kind of consumer product, reach out and I'll tell you honestly whether my network fits.